Email: ron.shevlin@gmail.com
Currently an analyst at Aite Group, LLC where I focus on retail banking issues including sales and marketing technologies, customer and marketing analytics, loyalty management, P2P lending, personal financial management, social computing, online banking, customer experience and consumer behavior.
Formerly VP of Marketing at Epsilon in Wakefield, MA. Prior to joining Epsilon in April 2006, I spent nine years at Forrester Research where I was a Research Director and Principal Analyst of the Financial Services team, and led Forrester’s consumer research efforts in financial services. Worked at consulting firms Symmetrix and Nolan, Norton before that. And before that….
I’ve got a BA in Economics from SUNY Binghamton and an MBA from the University of Texas at Austin (back when you could pay $3 to see Stevie Ray Vaughan play at Antone’s).
I have three objectives for this site:
1) Help marketers succeed. I’ve been consulting to large organizations for more than 20 years. I’ve got some ideas for how to run effective marketing organizations, and market effectively. I also believe that a lot of the marketing “ideas” floating around the Web and blogosphere are just plain wrong and aren’t worth the pixels they’re taking up. I’m going to let you know when I disagree.
2) Make marketers smile. The blurred boundaries between work and non-work are well-documented. But it seems like it’s always work that’s slipping into the non-work side of the coin. I’m going to try to bring some humor to the work side. [Warning: You may not always appreciate my sense of humor. Tough.]
3) Enter into conversations. There are two satisfaction-producing things that come from this site: when someone leaves a comment and says they agree, and when someone leaves a comment and says I’m all wrong. At least they read what I wrote. And I’m hoping the connections I can make through this page will help me find what will come after that inevitable day when my boss (who reads this blog, but probably not this page) tells me I’m fired.
[Full disclosure: The company I work for sells email and loyalty platforms. But remember this: I work for the company that I do because I believe in the value of email and loyalty programs to deliver bottom-line results — not the other way around].
Ron Shevlin's Marketing Whims 
Great blog, love your insight.
I’ve been a big fan of your stuff for years, and recently subscribed to your RSS feed.
Perhaps you’d consider offering the entire post via RSS rather than just the first few sentences? That would make it a lot easier for those of us that utilize feed readers to manage dozens of feeds.
Cheers.
Ron,
I just found your blog as I was researching emotional triggers for a book I’m writing about copywriting. I just became the author for http://www.marketingblurb.com, and I’m happy to have found your blog. I like the tone of your writing, and I’ll be visiting often to get your take on things.
How many VP’s of Marketing has Epsilon had in the last 5 years?
Hello,
We would like to do an interview with you about your blog for
http://www.BlogInterviewer.com . We’d like to give you the opportunity to
give us some insight on the “person behind the blog.”
It would just take a few minutes of your time. The interview form can
be submitted online at http://bloginterviewer.com/submit-an-interview
Best regards,
Mike Thomas
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We would like to know if you have any ideas of marketing our service, since we are free. Are there any places on the web that you can direct us too?
Michael Hartmann
http://www.findyourpolicy.com
please, how to improve my bank through marketing activity is what i am looking for.thank you.
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