Two Types Of Bloggers

There are two types of bloggers: Those who think there are two types of bloggers, and those of us who know better.

No, really, there are two types of bloggers: Those who don’t post nearly enough, and the rest of us.

Among the former are:

  • Marketing Geek. I don’t know much about Michael Fassnacht other than what it says on his Blogger profile. What I do know is that when he posts, I read. A recent post on attribution modeling is one of those posts that makes me think “damn! I wish I had said that.” He pretty much hadn’t posted anything on his site between April and the end of July. I hope he doesn’t go on hiatus like that again.
  • Tinfoiling. This blog is like a window into the thoughts of someone I respect personally and professionally. There’s something about Gene Blishen’s blog posts that just put me in the right state of mind. It must be the association I make between Gene and what I imagine to be the picturesque little area of Burnaby Mountain, with Thoreau and Walden Pond. For some reason, though, I imagine Mt. Lehman Credit Union to be the perfect setting for a sitcom. I don’t why I said that.

p.s. There are really three types of bloggers: Those who don’t post enough, those who post just enough, and attention-starved bloggers who feel the need to post three times a day. Buy me a drink — no, make that a few — and I’ll tell you who they are.

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2 thoughts on “Two Types Of Bloggers

  1. I agree with your take on Gene’s blog. His posts are always refreshing and insightful. You might want to add Tinfoiling to your blogroll!

  2. Ron, thanks for reminding me about the Marketing Geek. I like that guy and the attribution model. Duh! But how do you do it.

    I remember back in the day when marketing was simpler I was analyzing advertising/copy/creative/channel in multiple test markets around the country and all we could do then was scratch the surface of Michael’s Attribution model.

    I really totally agree with “But it will also be one of the most critical insight disciplines for any CMO to understand consumer behavior and align marketing strategies and budgets against it.”


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