If this is your first visit to this blog, this post might not be for you (I don’t know you well enough to determine its applicability).
However, if you’re a repeat visitor, then it’s definitely for you. Because one thing that I do know about frequent visitors to this blog is that, while they are diverse in many ways, they have at least one thing in common: They’re nerds.
How can I be so sure? Because the cool kids don’t read a marketing blog written by a flabby, aging (but thankfully nowhere close to balding) guy in his late 40s. Oh no — only a nerd would do that.
And as we approach the summer season, we nerds begin to ponder the most important decision we’re going to have to make all summer:
Which books should we read at the beach while we fry?
I’ve read some good books lately. But I’m not sure I’d want anybody to see me reading Predictably Irrational or Nudge on the beach. Not exactly the kind of titles that are going to entice passers-by to start a conversation.
One person I know is taking Naked Conversations with her to the beach. I advised against that, but she wouldn’t listen. If she’s going to a nude beach, I guess that would make it alright.
Another person I know plans to tote along Guy Kawasaki’s Personality Not Included. Oh yeah, I’m sure that will attract members of the opposite sex (NOT).
I hear that one guy is taking Swim With The Sharks to the beach with him. That’s kind of like watching the movie “Snakes On A Plane” while flying.
Then there’s the guy planning to bring a book called Here Comes Everybody. Its subtitle is “The Power of Organizing Without Organizations, but, to me, it sounds like a book about the beach itself.
By the way, all the links on this post go to a web site called Experts Choice, which was established by a group of MBA students at the University of California at Irvine. It lists book recommendations from folks like myself, Guy Kawasaki, John Seely Brown, and others. All the proceeds from the sale of books purchased from this site are donated to Kiva.
p.s. If I offended you by calling you a nerd, you clearly don”t understand a compliment when you get one.