Today’s Social Network Is Yesterday’s

Posted on by Ron Shevlin

Dateline: April 2008, Toronto, Canada

Scotiabank announced that it is using technology from Microsoft to introduce an internal Web 2.0 social networking platform aimed at encouraging information sharing and collaboration among its staff. Robert Fournier, SVP, Enterprise Architecture and Methodology, Scotiabank, said: “By leveraging the knowledge and experience of the Scotiabank team with a business focused social networking platform we are enabling staff to better serve customers by sharing best practices and identifying experts and skill sets regardless of geographic and organizational boundaries.”

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Dateline: April 2003, Toronto, Canada

The Bank of Nova Scotia announced that it has implemented a new Intranet Portal using Microsoft technology aimed at encouraging information sharing and collaboration among its staff. Rachel Threemont, VP, Internet Technologies at the bank said: “By leveraging the knowledge and experience of the Bank of Nova Scotia team with a business focused intranet portal platform we are enabling staff to better serve customers by sharing best practices and identifying experts and skill sets regardless of geographic and organizational boundaries.”

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Dateline: April 1998, Toronto, Canada

The First National Bank of Nova Scotia announced that it has implemented a new knowledge management application using Microsoft technology aimed at encouraging information sharing and collaboration among its staff. Richard Toofer, VP, Knowledge Management at the bank said: “By leveraging the knowledge and experience of the First National Bank of Nova Scotia team with a business focused knowledge management application we are enabling staff to better serve customers by sharing best practices and identifying experts and skill sets regardless of geographic and organizational boundaries.”

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Dateline: April 1993, Toronto, Canada

The First National Bank of Halifax announced that it has reengineered its information sharing and collaboration processes using Microsoft technology. Rose Oneoff, the bank’s reengineering czar said: “By leveraging the knowledge and experience of the First National Bank of Halifax team with a reengineered business process, we are enabling staff to better serve customers by sharing best practices and identifying experts and skill sets regardless of geographic and organizational boundaries.”

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Dateline: April 1987, Toronto, Canada

Halifax Community Bank announced that it has implemented a local area network (LAN) using client/server technology from Microsoft aimed at encouraging information sharing and collaboration among its staff. Ralph Zeroe, VP Networking Technologies at the bank, said: “By leveraging the knowledge and experience of the Halifax Community Bank team with a LAN, we are enabling staff to better serve customers by sharing best practices and identifying experts and skill sets regardless of geographic and organizational boundaries.”

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Now what was that new thing you wanted to tell me about?

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UPDATE: Apr 2 10:17 PM EST. Before leaving a comment, go back and read the names of the people quoted. Thanks.

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10 thoughts on “Today’s Social Network Is Yesterday’s”

  1. Hey, at least they stay on-message: “knowledge” and “experience.”

    Just the same, it looks like someone in the PR department needs a thesaurus.

  2. That is recycling at it’s finest. Why use new words for a press release when you don’t have to? At least the VPs have changed over the years, apparently.

  3. “…with a LAN – with a reengineered business process – with a business focused knowledge management application – with a business focused social networking platform…”
    “What’s in a name? that which we call a rose
    By any other name would smell as sweet..”

  4. Hmmmm. This is the 5th time they’ve used Microsoft and they still haven’t been able to share knowledge? So either Microsoft’s products aren’t working or the corner office isn’t encouraging this “knowledge sharing”. Changing the technology is easy. It’s changing the culture that’s hard.

  7. Far be it from me to defend a press release, but isn’t it at least admirable that Scotia’s moved beyond the technology mentioned in your 2003 scenario? ‘Cause let’s face it, most banks haven’t.

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