An Inconsequential Typo

Got the following email from MediaPost this morning:


Anything catch your eye? I’ll tell you what caught mine: Insurers spending $980 BILLION on online advertising. And if TV ad spend garners two-thirds of the total ad spend, then this $980 billion represents, at best, only one-third of their total ad spend! So let me get this straight: Insurance firms plan to spend, what, $4 TRILLION dollars on advertising this year?

Needless to say, I clicked on the link. Only to find that the article, on the Web site, reported $980 million in online ad spending.

There’s one way to improve your email clickthrough rate.

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3 thoughts on “An Inconsequential Typo

  1. Ron, isn’t it a poor strategy? The ads like this has increases the click rate while lessen the conversion rate.

    These types of ads may force people to report the email as spam, and the active spam guards like Gmail will put all the emails from the sender to the junk box for everyone who does not have email address in the address list.

    I see a bigger loss in this. Don’t you?


  2. Bhupendra — I’m not sure what you mean. I was joking that by replacing an “m” with a “b” (billion for million) it got me to click through to their article. I’m sure it was an unintentional error on the part of MediaPost. The original email is a daily listing of their marketing articles — I’ve subscribed to it, so I wouldn’t call it spam. — Ron

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