It’s Not That They Don’t Have Brains

I recently chastised the Pew Internet and American Life Project for taking an overly negative, sensationalist view on email. It’s now released a study that shows strong broadband adoption among low-income households.

I have no problem with the study. What I do have a problem with is this quote from a Pew research director:

It might not be a red letter day for advertisers when one of the growth segments is low income. But as a friend of mine says, ‘It’s not that poor people don’t have money. They just don’t hold onto it.’ So there is an opportunity to reach other segments of the population who do have some spending power.”

My take: It’s not that they don’t have brains at the Pew. They just don’t always use them.

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