We’re going to need a new Google category soon.
Google currently enables topic-specific searches within books, scholarly journals, government sites, and — most recently — public source code. In addition, image searches have been a personal favorite.
But with the gaining popularity of sites like Swivel and Many Eyes, we’re going to need a new category: Data. The ability to search for specific data points in the sea of data that is increasingly being tamed (ok, better organized) by these sites will be a boon for many people, let alone for marketers.
I have no idea what goes on within the Google walls, but I bet we’ll see a new category for topic-specific searches in the near future.