A recent article on MarketingProfs on the “wrongheaded claims against advertising” asserts that:
Subliminal advertising, the alleged ability to motivate action with messages that are below are threshold of perception, doesn’t exist. Explicit, above-threshold messages in advertisements are what sell; hidden, muffled, or unperceivable messages do not.”
Oh really? Well, it turns out that…
Research done by Bahador Bahrami
Of the University College London has found
New evidence that invisible images attract the brain’s attention at a
Subconscious level. These findings challenge long-held
Hypotheses about consciousness. Apparently, we see things we’re not
Even aware of. There’s a brain response in the primary
Visual cortex to subliminal images. I guess the brain takes in a
Lot of things we’re not even aware of.
It’s exciting to see
New research come out on this topic.
Technorati Tags: Subliminal Advertising
Ron Shevlin's Marketing Whims 
Hmm, I cannot resist crisp bacon… subliminal or just poor taste 🙂
I’m thinking that, in this case, it’s gotta be just poor taste. Unless, of course, you were commenting after getting back from your Mother’s Day brunch.
There are a lot of research studies supporting the use of subliminal messaging. In general many studies point to subliminal messages“circumventing” the critical functions of the conscious mind and thus can be potentially be more powerful ordinary suggestions.
Here are some more links to subliminal messaging research articles I hope you might be interested in:
href=”http://www.newscientist.com/article/dn1476-subliminal-study-shows-subconscious-learning-is-possible.html”>Subliminal study shows subconscious learning is possible
href=”http://www.realsubliminal.com”>Subliminal messages make us work harder
href=”http://news.bbc.co.uk/1/hi/health/6427951.stm”>Subliminal images impact on brain
I hope you find these articles of use!
Dan
http://www.realsubliminal.com