Today’s Financial Services Customer Posted on January 28, 2007 by Ron Shevlin That’s her on the right. Satisfied with the firms she does business with — but not loyal to them. AdvertisementShare this:TwitterFacebookLike this:Like Loading... Related
It could be a metaphor for how people feel about their financial service relationships, but maybe it means something different. Perhaps she feels trapped in a bad relationship but finds it too difficult or inconvenient to make a change? Perhaps the sleeveless man represents firms like ING Direct (attractive, fun, satisfying… but not right for everyday)?
I love this picture. Reminds me of Ken Blanchard’s Raving Fans:
Your customers are only satisfied because their expectations are so low and no one else is doing any better…..