Today’s Financial Services Customer

That’s her on the right. Satisfied with the firms she does business with — but not loyal to them.


2 thoughts on “Today’s Financial Services Customer

  1. It could be a metaphor for how people feel about their financial service relationships, but maybe it means something different. Perhaps she feels trapped in a bad relationship but finds it too difficult or inconvenient to make a change? Perhaps the sleeveless man represents firms like ING Direct (attractive, fun, satisfying… but not right for everyday)?

  2. I love this picture. Reminds me of Ken Blanchard’s Raving Fans:

    Your customers are only satisfied because their expectations are so low and no one else is doing any better…..

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