Want to break in to this new field? Here’s the formula: Write a book, create a blog (or vice versa), then get hired to speak at conferences and company events.
You know who today’s consultainers are. They’re not strictly consultants (they don’t do “projects” — their call to action on their blog is usually “hire me to speak!”). And they’re not purely entertainers (like some comedians who make a good living speaking at corporate events).
A rare breed do both really well (Tom Peters, Seth Godin). And few make the really big bucks. But the field is growing.
Ron Shevlin's Marketing Whims 
Did you get an advanced copy of my business plan?!!
I guess I should confess, Kevin — yes I did. I figured why should I reinvent the wheel and write my own plan, when there must be one out there I could lift from.
I wish, oh I wish!
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