Innovations In Bank Marketing


Here’s how [I imagine] this came about. Overheard at the Management Committee meeting:

CEO: We need to increase deposits. Any ideas?

Marketing guy: We could give away iPods.

Finance guy: Too expensive.

Retail banking guy: My brother-in-law has a chicken farm. We could give those away.

IT guy [mumbling about an email he read on the Blackberry he was playing with under the table]: Hmm….that’s a good idea.

CEO: I guess it’s a done deal then. Let’s move on. What’s next on the agenda?

Disclaimer: The above conversation is fictional. Any resemblance to real bankers is purely coincidence.

p.s. What do you think they were doing with those chickens that would warrant a service charge in the first place?


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