Comments for Ron Shevlin's Marketing Whims http://marketingroi.wordpress.com Whim: Idea, passing thought, fool notion. What It Means. Tue, 27 Jan 2009 07:35:15 +0000 http://wordpress.com/ hourly 1 Comment on Rewards Programs’ Bad Rap by Webloyalty http://marketingroi.wordpress.com/2008/12/06/rewards-programs-bad-rap/#comment-40104 Webloyalty Tue, 27 Jan 2009 07:35:15 +0000 http://marketingroi.wordpress.com/?p=1031#comment-40104 Hi, Webloyalty, a leading provider of technology-based, online marketing services, has more than two million memberships in its reward, discount and protection programs, including Reservation Rewards and Shopper Discounts & Rewards. Thanks for sharing your ideas. Thanks Sofia. Hi,

Webloyalty, a leading provider of technology-based, online marketing services, has more than two million memberships in its reward, discount and protection programs, including Reservation Rewards and Shopper Discounts & Rewards. Thanks for sharing your ideas.

Thanks
Sofia.

]]> Comment on The End Of The Story by Morriss Partee http://marketingroi.wordpress.com/2008/12/15/the-end-of-the-story/#comment-40092 Morriss Partee Mon, 26 Jan 2009 20:51:26 +0000 http://marketingroi.wordpress.com/?p=1110#comment-40092 Ron, a big part of my joy in reading your blog was the fabulous discussion and debate that you heated up amongst some really bright and insightful folks. I would really appreciate a current list of bloggers that you read so that we can continue to have these thoughtful musings and rantings. It's great that you are still in the blogosphere commenting away; the only difference being that you aren't the instigator, and this blog itself is no longer the center hub for Shev-debate. It's just harder to find you now, so shed some light. Ron, a big part of my joy in reading your blog was the fabulous discussion and debate that you heated up amongst some really bright and insightful folks.

I would really appreciate a current list of bloggers that you read so that we can continue to have these thoughtful musings and rantings. It’s great that you are still in the blogosphere commenting away; the only difference being that you aren’t the instigator, and this blog itself is no longer the center hub for Shev-debate. It’s just harder to find you now, so shed some light.

]]> Comment on The End Of The Story by CU Communicator http://marketingroi.wordpress.com/2008/12/15/the-end-of-the-story/#comment-40063 CU Communicator Mon, 26 Jan 2009 01:09:32 +0000 http://marketingroi.wordpress.com/?p=1110#comment-40063 Well, damn. Thanks for the ride, RS. Well, damn. Thanks for the ride, RS.

]]> Comment on Book Review: Word Of Mouth Marketing by Michael Reeves http://marketingroi.wordpress.com/2008/11/03/book-review-word-of-mouth-marketing/#comment-39875 Michael Reeves Mon, 19 Jan 2009 16:12:09 +0000 http://marketingroi.wordpress.com/?p=950#comment-39875 Sorry, it should be head in the sand...LOL...typo. Sorry, it should be head in the sand…LOL…typo.

]]> Comment on Book Review: Word Of Mouth Marketing by Michael Reeves http://marketingroi.wordpress.com/2008/11/03/book-review-word-of-mouth-marketing/#comment-39874 Michael Reeves Mon, 19 Jan 2009 16:09:18 +0000 http://marketingroi.wordpress.com/?p=950#comment-39874 How many books do you have to read, how many degree's must one have, and how many times do bankers have to be told they are not marketing people before they get it? Most community banks still have the "build it and they will come" mindset. I believe that if anyone can destroy good marketing and great concepts in an instant it is a banker. I have experienced more than once the attitude of bankers that just because they know banking they believe they know everything else. I have also seen many banks fail because of that attitude. You don't build banks for your friends. Why do you think they call them "community" banks? Marketing and branding is what is going to get you good, solid customers and clients. And if bankers continue to think that a pat on the back, a business card and a hand shake are going to make your bank successful you better get a reality check. People can see right through it. There is a major image problem with banking today and you can either address it, or continue to keep your hand in the sand. A successful bank is built on taking care of ALL your customers, and not just the wealthy few. When the good word gets around no amount of advertising can match it for branding your institution. Keep something else in mind. If word gets around that you are not taking care of all your customers it can kill you just as fast. PT Barnum had a slogan for it; "Better a lot of a fast nickels than a few slow dimes." In other words there are more average households than wealthy ones. All you have to do is make them feel important. This isn't rocket science. How many books do you have to read, how many degree’s must one have, and how many times do bankers have to be told they are not marketing people before they get it?

Most community banks still have the “build it and they will come” mindset. I believe that if anyone can destroy good marketing and great concepts in an instant it is a banker.

I have experienced more than once the attitude of bankers that just because they know banking they believe they know everything else. I have also seen many banks fail because of that attitude.

You don’t build banks for your friends. Why do you think they call them “community” banks?

Marketing and branding is what is going to get you good, solid customers and clients. And if bankers continue to think that a pat on the back, a business card and a hand shake are going to make your bank successful you better get a reality check. People can see right through it.

There is a major image problem with banking today and you can either address it, or continue to keep your hand in the sand.

A successful bank is built on taking care of ALL your customers, and not just the wealthy few. When the good word gets around no amount of advertising can match it for branding your institution. Keep something else in mind. If word gets around that you are not taking care of all your customers it can kill you just as fast.

PT Barnum had a slogan for it; “Better a lot of a fast nickels than a few slow dimes.” In other words there are more average households than wealthy ones. All you have to do is make them feel important.

This isn’t rocket science.

]]> Comment on The End Of The Story by Suzanne Obermire http://marketingroi.wordpress.com/2008/12/15/the-end-of-the-story/#comment-39561 Suzanne Obermire Wed, 07 Jan 2009 04:01:40 +0000 http://marketingroi.wordpress.com/?p=1110#comment-39561 Well, I'm late to the party... Ron, I've enjoyed meeting you (solely due to your blog!) and reading your thoughts. Your unique voice will most definitely be missed. And, I'll echo the thoughts of your fans--you're also in my top 10 blog list, for sure. With that said, I completely understand your decision. Blogging is a time commitment. It takes a ton of energy and there are times in life when your energy needs to go elsewhere. I get that, and am going through something similar myself. With that said, I'll join your friends who think (and hope!) that this isn't the last we've heard of Ron Shevlin in the blogosphere! Take care, Suzanne Well, I’m late to the party…

Ron, I’ve enjoyed meeting you (solely due to your blog!) and reading your thoughts. Your unique voice will most definitely be missed. And, I’ll echo the thoughts of your fans–you’re also in my top 10 blog list, for sure.

With that said, I completely understand your decision. Blogging is a time commitment. It takes a ton of energy and there are times in life when your energy needs to go elsewhere. I get that, and am going through something similar myself.

With that said, I’ll join your friends who think (and hope!) that this isn’t the last we’ve heard of Ron Shevlin in the blogosphere!

Take care,
Suzanne

]]> Comment on The End Of The Story by Nick Bush http://marketingroi.wordpress.com/2008/12/15/the-end-of-the-story/#comment-39546 Nick Bush Tue, 06 Jan 2009 13:52:11 +0000 http://marketingroi.wordpress.com/?p=1110#comment-39546 I've been offline for a couple of weeks and hadn't noticed your planned departure. I've greatly enjoyed your blog and have probably picked up a few style tips for my own. Best wishes for the future - I'll miss your regular puncturing of organisational pomposity. I’ve been offline for a couple of weeks and hadn’t noticed your planned departure. I’ve greatly enjoyed your blog and have probably picked up a few style tips for my own.

Best wishes for the future – I’ll miss your regular puncturing of organisational pomposity.

]]> Comment on The End Of The Story by Jim Gilbert http://marketingroi.wordpress.com/2008/12/15/the-end-of-the-story/#comment-39413 Jim Gilbert Thu, 01 Jan 2009 05:41:12 +0000 http://marketingroi.wordpress.com/?p=1110#comment-39413 Just found your blog. Sorry to see you go. I like your writing style, I find it similar to mine. Jim Gilbert http://gilbertdirectmarketing.wordpress.com/ Just found your blog. Sorry to see you go. I like your writing style, I find it similar to mine.

Jim Gilbert
http://gilbertdirectmarketing.wordpress.com/

]]> Comment on The End Of The Story by Mrs S http://marketingroi.wordpress.com/2008/12/15/the-end-of-the-story/#comment-39383 Mrs S Tue, 30 Dec 2008 11:35:04 +0000 http://marketingroi.wordpress.com/?p=1110#comment-39383 Just wanted to stop by and wish you luck in your future ventures. I've really enjoyed reading what you've had to say over the last two months - and you'll definitely leave a whole in my google reader! Just wanted to stop by and wish you luck in your future ventures. I’ve really enjoyed reading what you’ve had to say over the last two months – and you’ll definitely leave a whole in my google reader!

]]> Comment on The End Of The Story by Jacqueline http://marketingroi.wordpress.com/2008/12/15/the-end-of-the-story/#comment-39305 Jacqueline Fri, 26 Dec 2008 21:15:23 +0000 http://marketingroi.wordpress.com/?p=1110#comment-39305 Ron, I have been ill and offlline for a the last weeks and I just found out that you've stopped blogging.... Will certainly be missing you overhere but hope you'll keep on going (t)wittering. So good luck with everything else but blogging and thank you for your writings of the 'past'! Ron, I have been ill and offlline for a the last weeks and I just found out that you’ve stopped blogging…. Will certainly be missing you overhere but hope you’ll keep on going (t)wittering. So good luck with everything else but blogging and thank you for your writings of the ‘past’!

]]> Comment on The End Of The Story by Jodi Torres http://marketingroi.wordpress.com/2008/12/15/the-end-of-the-story/#comment-39254 Jodi Torres Wed, 24 Dec 2008 18:14:04 +0000 http://marketingroi.wordpress.com/?p=1110#comment-39254 Ron - I'm not even a marketeer, but loved your bold comments and through provoking posts. I am sure it was exhausting. Hope to continue to see you in Twitterville and at some industry conferences. Best - and I loved the snow! Ron – I’m not even a marketeer, but loved your bold comments and through provoking posts. I am sure it was exhausting. Hope to continue to see you in Twitterville and at some industry conferences. Best – and I loved the snow!

]]> Comment on Banks Are In The Bush League by Sherman http://marketingroi.wordpress.com/2008/12/04/banks-are-in-the-bush-league/#comment-39239 Sherman Tue, 23 Dec 2008 20:46:34 +0000 http://marketingroi.wordpress.com/?p=1021#comment-39239 Hi Ron, I enjoy reading your take on these issues. Regarding the notion that consumers are hedging their bets by spreading out their deposits, I believe that is a big part of the story behind the run-offs from larger banks to community-based FIs. However, in speaking to new customers from some of these smaller institutions, I have found that there is a strong secondary reason behind the move, and that is intimacy and familiarity. When you go to smaller towns, and consolidation has caused only one or two banks to have any real roots in the community, those financial institutions find themselves in a very interesting position. The challenge for these smaller, community banks is to find ways to reinforce their strengths to their new customers in that 6- to 12-month time frame you mentioned. Hi Ron,

I enjoy reading your take on these issues. Regarding the notion that consumers are hedging their bets by spreading out their deposits, I believe that is a big part of the story behind the run-offs from larger banks to community-based FIs.

However, in speaking to new customers from some of these smaller institutions, I have found that there is a strong secondary reason behind the move, and that is intimacy and familiarity. When you go to smaller towns, and consolidation has caused only one or two banks to have any real roots in the community, those financial institutions find themselves in a very interesting position.

The challenge for these smaller, community banks is to find ways to reinforce their strengths to their new customers in that 6- to 12-month time frame you mentioned.

]]> Comment on The End Of The Story by Suresh Vittal http://marketingroi.wordpress.com/2008/12/15/the-end-of-the-story/#comment-39220 Suresh Vittal Tue, 23 Dec 2008 03:55:23 +0000 http://marketingroi.wordpress.com/?p=1110#comment-39220 One of the few blogs I read pretty regularly - mostly for the insight but always for the dry wit and dose of reality. I'll miss it. One of the few blogs I read pretty regularly – mostly for the insight but always for the dry wit and dose of reality. I’ll miss it.

]]> Comment on The End Of The Story by Debra Trautman http://marketingroi.wordpress.com/2008/12/15/the-end-of-the-story/#comment-39219 Debra Trautman Tue, 23 Dec 2008 01:29:21 +0000 http://marketingroi.wordpress.com/?p=1110#comment-39219 While I was only a reader most often, I will miss your blog...you were a mentor to many. So many rich good ideas. Best to you. While I was only a reader most often, I will miss your blog…you were a mentor to many. So many rich good ideas. Best to you.

]]> Comment on The End Of The Story by Kevin Hillstrom http://marketingroi.wordpress.com/2008/12/15/the-end-of-the-story/#comment-39131 Kevin Hillstrom Sat, 20 Dec 2008 15:48:46 +0000 http://marketingroi.wordpress.com/?p=1110#comment-39131 Goodnight, farewell, amen. It's really hard to have a top ten marketing blog when you don't talk about "Why you can make millions on FriendFeed" or "Brands like Dell and Southwest Airlines are using social media to improve brand perception". Goodnight, farewell, amen.

It’s really hard to have a top ten marketing blog when you don’t talk about “Why you can make millions on FriendFeed” or “Brands like Dell and Southwest Airlines are using social media to improve brand perception”.

]]> Comment on The End Of The Story by Crime of Social Passion » Marketing Productivity Blog » Blog Archive http://marketingroi.wordpress.com/2008/12/15/the-end-of-the-story/#comment-39072 Crime of Social Passion » Marketing Productivity Blog » Blog Archive Sat, 20 Dec 2008 01:18:54 +0000 http://marketingroi.wordpress.com/?p=1110#comment-39072 [...] Ron Shevlin killed his blog.  It was exactly 2 years old. [...] [...] Ron Shevlin killed his blog.  It was exactly 2 years old. [...]

]]> Comment on The End Of The Story by Gene Blishen http://marketingroi.wordpress.com/2008/12/15/the-end-of-the-story/#comment-39069 Gene Blishen Sat, 20 Dec 2008 00:32:51 +0000 http://marketingroi.wordpress.com/?p=1110#comment-39069 Ah crap! Yours is one of the few blogs that made me think and was not obsequiously attentive. To everything there is a season and I do know that your voice will still be around in some fashion. I wanted to thank you very much for what you have written. Great writing isn't read all that often. Ah crap! Yours is one of the few blogs that made me think and was not obsequiously attentive. To everything there is a season and I do know that your voice will still be around in some fashion. I wanted to thank you very much for what you have written. Great writing isn’t read all that often.

]]> Comment on The End Of The Story by Laura Baker http://marketingroi.wordpress.com/2008/12/15/the-end-of-the-story/#comment-39052 Laura Baker Fri, 19 Dec 2008 20:08:14 +0000 http://marketingroi.wordpress.com/?p=1110#comment-39052 When I first saw the title of this blog, I was afraid of what it might mean. As one my favorite blogs to read, I am sad to see it end. I've enjoyed your perspective and can only hope you will start up again someday. When I first saw the title of this blog, I was afraid of what it might mean. As one my favorite blogs to read, I am sad to see it end.

I’ve enjoyed your perspective and can only hope you will start up again someday.

]]> Comment on The End Of The Story by Denise Wymore http://marketingroi.wordpress.com/2008/12/15/the-end-of-the-story/#comment-39035 Denise Wymore Fri, 19 Dec 2008 16:22:17 +0000 http://marketingroi.wordpress.com/?p=1110#comment-39035 Ron, I'm not sure what to say. But I feel I should ring in. You did shake things up in my world and for that I am thankful. I don't know why you're bailing on this - and as a lot of people have already said, it makes no sense. BUT, you have your reasons, and they're probably personal, and I get that. One thing I've learned from this post - if you want to get a ton of comments, announce that you're shutting down. You have been a great addition to the blog-o-sphere. You'll be back. Just give me a heads up when you do return! Cheers! Ron,

I’m not sure what to say. But I feel I should ring in. You did shake things up in my world and for that I am thankful.

I don’t know why you’re bailing on this – and as a lot of people have already said, it makes no sense. BUT, you have your reasons, and they’re probably personal, and I get that.

One thing I’ve learned from this post – if you want to get a ton of comments, announce that you’re shutting down.

You have been a great addition to the blog-o-sphere. You’ll be back. Just give me a heads up when you do return!

Cheers!

]]> Comment on The End Of The Story by David Gerbino http://marketingroi.wordpress.com/2008/12/15/the-end-of-the-story/#comment-38975 David Gerbino Fri, 19 Dec 2008 00:29:08 +0000 http://marketingroi.wordpress.com/?p=1110#comment-38975 Ron, What did I get from your blog? 1) A book with a cool cover (Thanks to Brent Dixon) 2) A love for the Net Promoter Score. If it wasn't for you Ron, I would not ever have known how amazing this statistic is. 3) Great commentary on Web 2.0 4) Links to other awesome blogs to read 5) Keen insights on marketing and banking 6) Seen you get dumped on by infamous Boston down pours 7) But, the best think I got from your little two year old, 360 post blog, is meet an absolutely fantastic group of your readers who took the time to post comments here and then over at Twitter. Dude! WTF! P.S. Oh and one more, in all seriousness, a renewed interest in Aite, for real. @dmgerbino Ron,

What did I get from your blog?

1) A book with a cool cover (Thanks to Brent Dixon)

2) A love for the Net Promoter Score. If it wasn’t for you Ron, I would not ever have known how amazing this statistic is.

3) Great commentary on Web 2.0

4) Links to other awesome blogs to read

5) Keen insights on marketing and banking

6) Seen you get dumped on by infamous Boston down pours

7) But, the best think I got from your little two year old, 360 post blog, is meet an absolutely fantastic group of your readers who took the time to post comments here and then over at Twitter.

Dude! WTF!

P.S. Oh and one more, in all seriousness, a renewed interest in Aite, for real.

@dmgerbino

]]> Comment on The End Of The Story by Robbie Wright http://marketingroi.wordpress.com/2008/12/15/the-end-of-the-story/#comment-38971 Robbie Wright Fri, 19 Dec 2008 00:03:19 +0000 http://marketingroi.wordpress.com/?p=1110#comment-38971 This blog sucked. All it ever did was polarize normally nice people into different corners of the room and cause mass amounts of in-fighting in the credit union industry. NPS will save credit unions and your silenced voice will make many happy. Statistics are always right, white papers are never wrong. What were you thinking trying to make people think on their own? Maybe your wife will have to use this as your eulogy Ron. I've never heard so many nice things about Shevlin at the same time. You rock. This blog sucked. All it ever did was polarize normally nice people into different corners of the room and cause mass amounts of in-fighting in the credit union industry. NPS will save credit unions and your silenced voice will make many happy. Statistics are always right, white papers are never wrong. What were you thinking trying to make people think on their own?

Maybe your wife will have to use this as your eulogy Ron. I’ve never heard so many nice things about Shevlin at the same time.

You rock.

]]> Comment on The End Of The Story by Aneace http://marketingroi.wordpress.com/2008/12/15/the-end-of-the-story/#comment-38916 Aneace Thu, 18 Dec 2008 14:27:50 +0000 http://marketingroi.wordpress.com/?p=1110#comment-38916 Ron, I have read pretty much every one of your blog posts and have truly enjoyed your honest, direct and cutting insight. Your blog posts will be sorely missed. I hope that at some point, the desire to write builds up again and produces something new. Aneace Ron, I have read pretty much every one of your blog posts and have truly enjoyed your honest, direct and cutting insight. Your blog posts will be sorely missed. I hope that at some point, the desire to write builds up again and produces something new.

Aneace

]]> Comment on Announcing A New Social Network: DOODs by Korleoni http://marketingroi.wordpress.com/2008/11/11/announcing-a-new-social-network-doods/#comment-38896 Korleoni Thu, 18 Dec 2008 10:10:49 +0000 http://marketingroi.wordpress.com/?p=967#comment-38896 What do you think of a Social network which will work for charity? Of course Users will not do the charity!! ;) Part of revenue from the site will go straight to charity. http://oyhello.com/ (Only available in India till 31st Jan 2009) It will be available for entire world soon! A social network with added features than anybody else in the market & having completely different vision! It will be available for entire world soon! Greatings! "Charity Sees the Need not the Cause" What do you think of a Social network which will work for charity?

Of course Users will not do the charity!! ;)

Part of revenue from the site will go straight to charity.

http://oyhello.com/ (Only available in India till 31st Jan 2009) It will be available for entire world soon!

A social network with added features than anybody else in the market & having completely different vision!

It will be available for entire world soon!

Greatings!

“Charity Sees the Need not the Cause”

]]> Comment on What Does The Marketing Science Institute’s Award Say About Net Promoter Score? by Alex Horovitz http://marketingroi.wordpress.com/2007/12/18/what-does-the-marketing-science-institutes-award-say-about-net-promoter-score/#comment-38878 Alex Horovitz Thu, 18 Dec 2008 03:51:29 +0000 http://marketingroi.wordpress.com/2007/12/18/what-does-the-marketing-science-institutes-award-say-about-net-promoter-score/#comment-38878 The Net Promoter score does identify the level of <a href="http://www.brookeside.com" rel="nofollow">Loyalty</a> that might exist in your customer base. But it does not give you the tools to improve your <a href="http://www.brookeside.com" rel="nofollow">Customer Loyalty</a> over the long run. <a href="http://www.brookeside.com" rel="nofollow">Brookeside</a> can do that The Net Promoter score does identify the level of Loyalty that might exist in your customer base. But it does not give you the tools to improve your Customer Loyalty over the long run. Brookeside can do that

]]> Comment on The End Of The Story by James http://marketingroi.wordpress.com/2008/12/15/the-end-of-the-story/#comment-38877 James Thu, 18 Dec 2008 03:36:43 +0000 http://marketingroi.wordpress.com/?p=1110#comment-38877 I'm gonna miss this blog. I’m gonna miss this blog.

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