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What The Social Media World Needs Now

June 9, 2008 by Ron Shevlin

Twitter is slowly collapsing under the weight of the growing social media world. That this should happen is no surprise. What will happen next shouldn’t come as a surprise either. The history of business repeats itself over and over: General, all-purpose products and services slowly give way to targeted, segmented offerings.

That’s why I see a migration away from Twitter to a number of new highly specialized “micro-blogging” platforms. The platforms won’t be oriented along traditional segmentation lines — i.e., type of customer — instead, they will specialize by type of message.

Expect to see the following micro-blogging platforms emerge in the near future:

  • Bitter: For those whiny, emo messages where you just have to complain about something.
  • Mutter: For those incoherent messages that no one can understand.
  • Jitter: For those useless, caffeine-induced “I’m at Starbucks” messages.
  • Quitter: For those messages that say “OK, I’m heading home now.”
  • Gutter: For messages that contain curse words.

I imagine that there will be a few more, but my strategy will be to hang around Twitter and wait for everybody else to leave.

Technorati Tags: Social Media, Twitter

Posted in Social Media | Tagged Social Media, Twitter | 12 Comments

12 Responses

  1. on June 9, 2008 at 9:39 am William Azaroff

    Right, the last one off Twitter, turn out the @ sign.

    How about…

    Snitter: For those who are always in a bad mood.

    Flitter: For those who try out a social media tool, just to immediately move on to the next one

    Glitter: For teenaged girls

    Litter: For those who leave their thoughts carelessly around the web

    Okay, I could go on all day…
    Wm


  2. on June 9, 2008 at 9:55 am Ron Shevlin

    @wazaroff: I thought Glitter was Twitter for Mariah Carey fans


  3. on June 9, 2008 at 10:08 am William Azaroff

    No, that was Sputter, I think…


  4. on June 9, 2008 at 10:49 am Ginny Brady

    Ron, you’re a genius! You are at the cutting edge of all the great innovative social network trends. I am compelled to contribute to these outstanding start-ups.

    Sitter – for those who join but never say anything.


  5. on June 9, 2008 at 11:20 am Dan Dickinson

    Ron,

    Sadly I don’t think we’ll ever see Mariah Carey fans’ contribution to the Twitter arena. They all had trouble turning on their cell phones and gave up, and then got distracted and wandered off when a butterfly flew past.


  6. on June 9, 2008 at 11:27 am Jeffry Pilcher

    Ron is spellbound with Twitter. Four or five posts making references to Twitter in the last couple weeks, with two posts dedicated to it — both with a love/hate undercurrent.


  7. on June 9, 2008 at 11:41 am Ron Shevlin

    @Dan: Don’t be too hard on MC fans. I had a boss who was a Mariah Carey fan. Oh wait … maybe you’re right.

    @JP: Thanks for that analysis, Dr. Pilcher. The reality is that it’s getting boring writing about just marketing stuff. And nobody would read this blog if all I wrote about was the Grateful Dead.


  8. on June 9, 2008 at 11:42 am Dan Dickinson

    Also…

    Fritter: For those who only talk about what they just ate

    Critter: For those who always talk about what cute thing their pet just did

    Pinchitter: OK, admittedly, this would be a very small niche

    Zitter: lots of teens in the target audience, but….ew.


  9. on June 9, 2008 at 3:16 pm Bob

    How about Shitter?


  10. on June 9, 2008 at 8:20 pm Mike Bartoo

    Would “Blather” be for those with WAY too much time on their hands?


  11. on June 10, 2008 at 9:48 am David Gerbino

    WoW Ron, your crowd sourcing followers are doing a good job. I had trouble coming up with one but then one of your comments above made me realize that there should be…..

    Deader: For those who only talk about the Grateful Dead.

    Deader as defined using Nanjawords.com – deader
    (adj) : ; more dead, or at least more evidently dead
    “he was deader than a dead dog’s bone buried down a blind alley off a dead-end street in a ghost town. Man, he was dead.”

    so maybe Deader should be the micro blogging site for those people who are more dead .


  12. on June 11, 2008 at 9:36 pm Matt Fagala

    Fun post Ron. I’ll hang on Twitter with you till the end…



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