• Home
  • About

Ron Shevlin’s Marketing Whims

Whim: Idea, passing thought, fool notion. What It Means.

Feeds:
Posts
Comments

Twittiquette

May 27, 2008 by Ron Shevlin

Used to be, if you had a question about etiquette, you turned to Emily Post. But who do you turn to for expertise on Twitter etiquette?

I have some Twitter etiquette questions that I need answered. For starters:

How do you tell Twitter friends that their tweets are irksome, vexatious, nettlesome, and sometimes just plain irritating?

Maybe that’s not the right question. Maybe it’s “should” I tell these Twitter friends about how I feel in the first place? After all, they may have other Twitter friends who want to know that they’re currently spreading butter on their toast.

I know what you’re thinking: Just unfollow this person.

But it isn’t that just as offensive as telling them that their tweets are annoying? After all, for those of us who use Twitter to have conversations (as opposed to those Twits who seem to just want run up the total number of people that they follow, or worse — be followed by), the mutual act of following each other creates a kind of bond between two Twits.

In one regard, Twitter is a form of “permission” communication. By following you, I am permitting you to interrupt what I’m doing with your Tweets. And it’s the same when you follow me. Before I tweet, the unwritten/unspoken criteria for determining if a thought is tweet-worthy is “will this add to, or start, a conversation?”

I recognize that not everybody is going to use that criteria, and that I may have to compromise. But really, what’s going through someone’s head that makes them tweet every damn thing they do during the day? Are they that self-centered to think that somebody cares? Or just clueless?

And where is Emily Post when we need her?

Technorati Tags: Twitter

Posted in marketing | Tagged Twitter | 17 Comments

17 Responses

  1. on May 27, 2008 at 8:07 am Tim Rueb

    rshevlin, I think your first thought was the correct response. Unfollow them. Do you get offended if you don’t see someone for a while? Do you get offended by others if you haven’t seen them in a while? Do you take it as a slight, that they are no longer around as much as they were?

    The social aspect of this medium is similar to a person knowing a lot of people, but can’t always be on the same page or desire to be around everyone of them.


  2. on May 27, 2008 at 8:37 am Mark Scrimshire

    It is this issue that lead me to suggest that Twitter change the prompt from “What are you doing” to “What are you thinking”

    Would that change the twitter stream that much? It might.


  3. on May 27, 2008 at 8:46 am William Azaroff

    I’ve unfollowed some people who just Twitter too much and make it difficult for me to follow the people I care about what they’re doing.

    So, go ahead un-follow me Ron, I know you’re talking about me…


  4. on May 27, 2008 at 9:42 am TW Andrews

    I think that unfollowing is the right approach. The great thing about Twitter is also the most annoying thing–it’s nearly unfiltered access to some peoples’ lives.

    That goes away if there emerges some twittiquette wherein it’s understood that you should only tweet a few times a day (or hour, or whatever).

    However, it should also be understood that no offense is necessarily implied when you unfollow someone. You’re just adjusting your timeline so that it suits you.


  5. on May 27, 2008 at 10:18 am Christopher Stevenson

    Ron, if you don’t want to cut the Twitter relationship with someone completely, send a private message with suggestions for improving the Twitter experience. The person may change his/her ways with a little gentle guidance or get ticked and unfollow you. Either way you win.

    BTW: I had two donuts and a cup of gas-station coffee for breakfast.


  6. on May 27, 2008 at 11:33 am Morriss Partee

    Just for clarification: twitter does not send out a message when you unfollow someone. It’s not like the un-followee will get an email saying “Egads, that cad Ron Shevlin just un-followed you!” Therefore people with north of 50 or 75 followers will most likely not notice if you stop following them.

    Also, twit-intimacy is not an appropriate level of relationship for everyone. I really like Guy Kawasaki, but I don’t love him so much that I want twit-level contact with what he’s doing. He blogs nearly once per day; even that can be too much for me.

    Point three: With nearly all twitter-helper-apps, such as Twitterrific, you can change the frequency of your twit-updates. I like once per hour during normal business hours, and once every five minutes on nights and weekends. When you are getting your twit-updates only once per hour, then the frequent twitterers are somewhat less annoying, though it still does make it more time consuming to wade through the tweets. If I find myself ignoring most of what a person tweets, that’s my clue that an un-follow is warranted, no matter how much I may like the person personally or professionally.

    In summary: No matter what, you need to develop the ability to quickly scan, and mostly ignore, the twitterverse. But don’t be afraid to un-follow if you are not feeling good about a person’s tweets. With all of twitter’s technical glitches lately, you can always blame it on a twitter hiccup if that person discovers that you’ve unfollowed him/her.


  7. on May 27, 2008 at 1:28 pm Ginny Brady

    Ron, For the most part, I focus on the conversations that interest me – when the Tweets begin to focus on the latest Lakers’ score or which Grateful Dead album was their greatest, my virtual eyes glaze over. I zone out in the same way when the Tweets focus on daily tidbits. There are times, though, when I find these details interesting. They bring an intimacy which is endearing. I wonder if a commonly agreed upon Twitter etiquette is possible? I’m not sure I’d like to be the one to set the ground rules – the anarchy of Twitter has its charm.


  8. on May 27, 2008 at 1:58 pm FredericBaud

    Like for everything else, Mothers will take care of education and say: do not twit so much, just eat your breakfast now.


  9. on May 27, 2008 at 3:36 pm Jeffry Pilcher

    Welcome to the intersection of “social media” and “corporate workplace.” Some show up to screw off. Some show up to do business. Most justify it as both: “a work-related diversion.”

    If you can find an extra hour in your day, Twitter is great. I can’t. I don’t have enough time to keep up with my own family and friends, much less the comings-and-goings of professional peers and acquaintances.

    Surely there is some dialogue and information of value. But is it worth wading through the mounds of irrelevant Twitter silliness (that Ron is complaining about) to make it an integral part of my daily life?

    @john has sick kids
    @jane had taco bell for lunch
    @jim is stuck in the airport
    @amy loves coldplay’s first album
    @sally can’t believe archuletta didn’t win American Idol

    Not for me.

    I’m sorry to all the die-hard Twitterati fans, but if I have to choose between Twitter and a half-hour extra with my dogs, I’ll take the dogs.


  10. on May 27, 2008 at 7:46 pm Credit Union Warrior

    Unfollow and publicly humiliate….unless I’m the guilty party. :)


  11. on May 27, 2008 at 8:26 pm Christopher

    I think communication is key. If my tweets are annoying or nettlesome, I know I’d want to know.

    After all, the rules of twetiquette are still being written.


  12. on May 27, 2008 at 11:06 pm Mark

    I have a friend whose tweets largely consist of telling me what she eats, where and when, and they are more enjoyable to read than most of the tweets by the cognoscenti. Ppl tweet about whatever you want, don’t filter. Let those who enjoy them follow, and those who don’t, not. EOS. No one needs to get offended.


  13. on May 28, 2008 at 9:58 pm George Pasley

    Just to be clear, you DON’T want to know about each time someone tells me hello when I walk by their desk…


  14. on May 29, 2008 at 11:56 pm Twitter for Business — What’s Appropriate? « Portland’s Finest Advertising Blog

    [...] 29, 2008 · No Comments As a brand-new Twit, I read Ron Shevlin’s post on Twittiquette with interest. If this thing’s going to work for me, it’s going to work as a business [...]


  15. on May 30, 2008 at 10:08 am Business Twitter Ideas « ROI HUNTERS Field Journal

    [...] let me start by saying the two posts that got me thing about this topic are Twittiquette by Ron Shevlin and Twitter for Business — What’s Appropriate? by [...]


  16. on June 24, 2008 at 9:44 pm Twittersize Me « Banking Kismet

    [...] what I’ve seen, if you want to use Twitter for a business purpose, you have to weed out the noise.  It can be a great source of pertinent information.  I’ve also noticed that the credit [...]


  17. on June 28, 2008 at 3:30 am Pajamas Media » Social Networking: All Me, All the Time

    [...] of the people I follow on Twitter will expect me to have read their updates and will consider it a breach of Twittiquette if I have [...]



Comments are closed.

  • AddThis Feed Button AddThis Social Bookmark Button
  • Don’t Buy My Book

    I'm serious.
    If you're a Net Promoter Syndrome Sufferer or have delusions of brandeur, you will absolutely hate my book Everything They've Told You About Marketing Is Wrong.
    Actually, you probably won't even understand it. It's only for the most intelligent, sophisticated marketers. So do NOT click on the icon below.
    buy this book on Lulu.
  • Comments

    • Webloyalty on Rewards Programs’ Bad Rap
    • Morriss Partee on The End Of The Story
    • CU Communicator on The End Of The Story
    • Michael Reeves on Book Review: Word Of Mouth Marketing
    • Michael Reeves on Book Review: Word Of Mouth Marketing
    • Suzanne Obermire on The End Of The Story
    • Nick Bush on The End Of The Story
    • Jim Gilbert on The End Of The Story
    • Mrs S on The End Of The Story
    • Jacqueline on The End Of The Story
    • Jodi Torres on The End Of The Story
    • Sherman on Banks Are In The Bush League
  • Recent Posts

    • The End Of The Story
    • Updated Bank Names For 2009
    • Join The Participatory Marketing Network
    • Rewards Programs’ Bad Rap
    • Banks Are In The Bush League
    • Top 20 Songs On Wall Street For 2008
    • Twitter’s Facebook Smackdown
    • Three Things Banks Need To Do To Improve Their Reputation With Consumers
    • Off-Topic: Top 10 Bands Of The Election Season
    • A Guide To The Financial Services Industry
    • Announcing A New Social Network: DOODs
    • Marketing Lessons From The US Election
    • Book Review: Word Of Mouth Marketing
    • Off-Topic: Halloween 2009
    • How Would You Fix America The Brand?
  • a

  • Archives

Blog at WordPress.com.

Theme: Mistylook by Sadish.