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A Credit Union That NEEDS A Name Change

April 13, 2007 by Ron Shevlin

Some credit unions have changed their names recently, prompting discussion about the merits of doing so. But when I saw the picture below, I couldn’t but help think: “Now here’s a credit union that should change it’s name.” If I need to tell you why….then you should brush up on your Internet slang.

wtfcu.jpg

Technorati Tags: Banking, Credit unions

hat tip: That Credit Union Blog

Posted in banking | 8 Comments

8 Responses

  1. on April 13, 2007 at 5:10 pm Morriss Partee

    OMG!!!!!! LOL! That is freaking HILARIOUS!!!! I love it! That is the funniest thing I’ve seen in a while.

    On another note, this example points out that credit unions have acronym-itis. Nearly all CU names are a mouthful to say, but there are usually far better ways of shortening a CU’s name than to go to the acronym.

    Thanks for sharing Ron!


  2. on April 13, 2007 at 5:29 pm Robbie Wright

    I saw Rob’s post about credit union Flickr pictures earlier today and just about fell out of my chair when I saw that picture!

    The other one that’s been running around for a few days now is California Feminist CU!


  3. on April 16, 2007 at 3:24 pm Denise Wymore

    Ron,

    What the pho? (which, BTW, is the name of a great restaurant in Seattle).

    You got me on this one. I think they should definitely drop the acronym — but why not just go with Washington Telephone. Or I hear that Optiva is for sale…..


  4. on April 16, 2007 at 4:17 pm rshevlin

    I was thinking Yurang Credit Union or Yewcald Credit Union.


  5. on April 16, 2007 at 10:11 pm Denise Wymore

    Ron,

    I like that second one –and the logo should be a coniferous tree with poisonous berries….
    God we’re good.

    D.


  6. on April 19, 2007 at 11:08 pm POPwink » Blog Archive » Acronym Savvy Suspended

    [...] Thanks to Denise Wymore and Marketing ROI. [...]


  7. on May 10, 2007 at 7:49 pm Mary Arnold

    Ron, you heard it here first: “We are pleased to announce that effective April 12, 2007, the Washington Telephone Federal Credit Union (WTFCU) changed its name to Signal Financial Federal Credit Union.” This is according to a CU press release.


  8. on April 7, 2008 at 1:19 am Dede Farhan Aulawi

    It is a nice progress to develop credit union in the world. We must create creaative idea continuosly to make sure it will be run on the right track. We are in Indonesia hope to sharing knowledge and experience. May I get a nice program from you ?

    thaank you.



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